Be Interested... NOT Interesting!

You should be VERY excited about being the CEO of your own company! Not only are you participating in the number 1 way for the average person to live an above average lifestyle, but you are the one who is finally controlling your life. You get to decide how much money you make, who you work with, when you go on vacations, and how much personal growth you go through. It's very rewarding and exciting.

It's also because of that excitement, that we tend to lose focus on what this business is all about in the first place, achieving your dreams by helping other people achieve theirs. Although it's easy to get talk to people about YOUR life, it's your the prospects life that you SHOULD be interested in.

Too often Network Marketers do a presentation by telling the prospect all about their goals, their dreams, how much money they are making, the obstacles they overcame, etc. It's all about them. But all this means very little to the prospect. The prospect is wondering:

• Can Network Marketing work for me?
  
• I'm not a salesperson, can I still do this?
• How much money can I make?
• Do I know anyone who would be interested?
• Are the products and company really THAT good?
• What are the costs associated with this and can I afford it?
• Do I have the time to do this?

As you can see, the prospect is very concerned with their own abilities to do this business. They are watching everything that you are doing and are wondering if they can do the same thing (how duplicatable are your presentations?). Despite what you may believe, telling the prospect about your ability offers little assurance to the prospect.

The reason why someone will join your business is because it will help them directly, either by giving them time freedom or more money. When you are speaking to a prospect, it's all about them, not you. Use the "Inviting Formula (http://successfulnm.blogspot.com/2006/11/inviting-formula.html) to find out what the prospect wants, doesn't want or needs. Then show them how by joining your business will help them in getting what they want, don't want or need. Focusing on the prospect ensures them that you have their best interests and that with your leadership, the training, the company, and the products or services, that they too can achieve their goals.