The Power of Generation Y

Loosely, Generation Y are those born between the years 1978-1998. This generation, approximately 60 Million + and three times larger than Generation X, is quickly becoming the most important generation in history. In between their MySpace accounts, iPods, and other technologies, they are getting ready to face world-wide issues like the status of the World Economy, The Middle East, Iraq, and Global Warming.

Gen Y is also learning everything it knows about the world from their parents, the Baby Boomer Generation. As a member of Gen Y, I have noticed what many other Gen Y members are also learning... we don't want our parent's lifestyle.

My parents moved here from India when they were 25 and have worked hard for the State of Washington ever since. They have never been in any legal troubles and have been model citizens. They both worked 40 hours a week so growing up, I didn't get a chance to see them that often. In fact, they were spending more time with their co-workers, than they were with me. Vacations were few and far between, that is when they could get the time off. I didn't have a rough childhood, but then again we didn't exactly have a lot of luxuries either. All in all, I would say working hard as State Employees for the past 30 years has given them an average lifestyle.

I love my parents to death, but I realized one important thing... THE SUCCESS FORMULA DOESN'T WORK!!!! What is the Success Formula? I'm sure you heard it from your parents... work hard, get good grades, go to college, get a good job, get promoted to middle management, work till you are 65, and then retire. It has also been called the "40-40-40-40 plan" by Jefferey Combs, and that means that you work hard for 40 hours, for 40 years, making 40 thousand, and then retire with a $40 Timex. The thing is that I watched my parents work hard and yet they never lived an above average lifestyle, that's not what I want and neither do the rest of us Gen Y'ers.

College doesn't teach you anything. The goals everyone has is to have complete financial freedom, but college doesn't provide that. I am a college graduate in Computer Science. I learned about outdated computer programming and technology from a top school by professors who knew less about technological trends than I did. In his book Think and Grow Rich, Napoleon Hill said that the more education you have, the better slave you are to someone else. I never learned about financial freedom in college, or how to break out of the rat race, or anything else on how to create an above average lifestyle.

See I look around and see that people are working hard (40+ hours a week) and they are living average lifestyles. Working hard for 40+ hours a week is not going to help me with accomplish my goals and dreams. I have too much ambition to just live an average life.

Here is what we, Gen Y, has learned:

• The Success Formula, the traditional way of producing success doesn't work
• College is ineffective as a means to success
• Business owners are making all the money
• Residual Income is the only type of income that leads to success
• Time-Leveraging leads to success

We know that there has to be a better way out there, we just need to be introduced to Network Marketing and we will become successful. We have the money (I get pre-approved credit card junk mail at least twice a week), we have the ambition, we don't want our parents life-style! Show us how we can take our abilities, our drive, and start our own Network Marketing business and gain the freedom our parents worked so hard for... yet never reached!

There is a way to speak to Generation Y. You can't just use the traditional prospecting approaches because we get so many offers everyday that we know what you are trying to do. Look for advice on how to approach Generation Y in the coming weeks.